A PR rep's on-site experience with the Flight 965 disaster in Colombia 30 years ago. Three weeks after accepting a new role as an...

Pepsi's blunder is an all-timer, but Liquid Death stuck the landing. At the height of the Cola Wars in the mid-90's, Pepsi committed one...

With Colab founders Ashley Mann and Lizzy Harris Earned media has long been the holy grail of public relations. For decades, getting your...

A corporate takeover, karmic justice, and comedy art—all at once. Alex Jones, founder of the extremist conspiracy-theory-peddling digital...