Podcamp Media's
Lead Balloon Podcast
Public Relations, Marketing & Strategic Communications Disaster Stories
Told by the Well-Meaning Comms Professionals Who Lived Them
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
Lead Balloon is like Freakonomics for communicators and media consumers. We tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters.
With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR showdowns, intense comms scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy. Tune in monthly for new episodes.
Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby Award, and twice nominated for "Best Business Podcast" at the Podcast Academy awards.
Lead Balloon Honored By Adweek As
"Marketing Podcast of the Year"
"Weis has finally breathed life into an exciting and educational topic that, surprisingly, rarely had a compelling platform until now."
.jpg)
Dusty Weis is a former radio news reporter turned PR and content marketing professional, and loves to tell a good story. A Midwesterner at heart, his career has taken him all over the globe to build a background in business, technology, politics and so much more. He's also the founder and president of Podcamp Media, a podcast production agency for businesses proudly based in Milwaukee, Wisconsin.
Episode Transcripts
